نمایش نتایج جستجو برای
کلمات کلیدی: Budget Allocation
موارد یافت شده: 4
1 - Allocation of marketing budgets to maximize customer equity (چکیده)2 - Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus (چکیده)
3 - A Robust Optimization approach to Customer Equity Maximization (چکیده)
4 - A Robust Optimization Approach to Customer Equity Management (چکیده)
